Dialogue seizes attention

If you can create dialogue in your presentation you have your audience glued. But I’m not talking here about dialogue between you and your audience. I’m talking rather about dialogue and interplay within the presentation itself. Your audience in these scenarios are the on-lookers of the embedded dialogue, exchange, and interplay. This method of presentation works very well, and you should look to incorporate it in creative ways whenever possible.

One reason why it works so well is because the audience is guessing and anticipating what’s next in the exchange between the characters. There is a ping-pong back and forth effect, which can captivate and mesmerize your audience. If you can do this, you have your audience, their attention, and everything else.

Example to illustrate: Look at the captivating effect of the exchange of the two characters from the MAC vs PC commercials. Dialogue seizes attention! Brilliant characters, brilliant exchange, great interplay. Creative, humorous. It’s got everything in 30 seconds.