Dropping PHAT philosophy on napkins

You wanna drop huge lofty dreamy complex PHAT ideas? Well, you need present them simply to be effective.

The gods of marketing, presentation, and design like Seth Godin, Dan Pink, Garr Reynolds, and Guy Kawasaki are joined at the hip. Wonderful stuff. Dan Roam's new book, "The Back of the Napkin," helps us to think visually to make a powerful connection with our audience. No need for fancy technology. If you know what you're doing, all you need are powerful simple ideas displayed visually on a napkin.

My points to bring the dreamy to the pavement.
1. Thinking visually and creatively so points can transfer and stick.
2. You do the complex and thoughtful background, but then, leave it at home. You bring your imagination and simple clean crisp design when you present.
3. Mission statements are run on German philosophers' sentences. Toss them and opt for mantras, and slogans. You can't remember mission statements, but you can remember mantras and slogans!